Website for a Superstar: organizing career highlights and new priorities

Background

Massamba Diop is a Senegalese drumming sensation whose music has captivated audiences worldwide. From his unforgettable contributions to the Black Panther soundtrack to his collaborations with music legends like James Brown and Carlos Santana, Massamba's rhythmic journey is nothing short of extraordinary.

Challenge

Massamba Diop’s career spans global stages, film soundtracks, and collaborations with music legends, but his online presence didn’t reflect his impact. The challenge was to create a website that clearly showcased his work, expertise, and offerings. This meant organizing his vast career into a structured, engaging format while clarifying what he controls in his booking process. The site needed to both honor his legacy and attract new opportunities.

Results

The final website effectively showcases Massamba's diverse career and achievements, highlighting his current independent projects. The website's clear hierarchy organizes projects and information, reflecting his professional goals and allowing visitors to explore his career in depth. The dark theme, inspired by his Senegalese heritage, creates a unique connection with users and proudly celebrates his African roots. This subtle touch reinforces Massamba's identity as the 'sound of Wakanda', while the favicon, a tama (his iconic talking drum), adds a personal touch.

Strategy

Massamba’s career is unique. He’s been an incredibly famous sideman, always supporting a band leader. Yet, he rarely was the lead himself. Few artists resemble his career, making reference sites few and far between.

We assisted Massamba’s team in pinpointing his professional goals. We explored the opportunities and services he can promote himself. Then, we defined who his target visitors are. Our client wanted to highlight the most iconic work first: Disney's Black Panther and Baaba Maal's band. But those big projects are already handled by other teams. So, we decided to prioritize independent projects and offerings. The large achievements are visible as credentials to support booking independently.

Design

Our page designs show Massamba in action, through photos and videos. We don’t need to write out his resume, because the media peppered throughout showcases his many achievements. A dark theme, inspired by Massamba’s Senegalese heritage, creates a unique connection with users and proudly celebrates his African roots. This subtle touch reinforces Massamba's identity as the 'sound of Wakanda', while the favicon, a tama (his iconic talking drum), adds a personal touch. Priorities are consistently in the top-left, where eyes start the scanning (for left-right languages). These priorities are the projects and services Massamba is offering directly.

Development

We built Massamba’s website with a responsive design, ensuring a seamless experience on all devices, especially for the independent artists and global audience visiting the site. We also implemented a user-friendly CMS, allowing Massamba’s team and family to manage simple updates without technical expertise.